Pardot Business Units are independent databases within a single instance of Pardot Account Engagement that allow you to divide prospects, campaigns, and assets. An example of some companies that use it are organizations that provide services in different geographical locations.
Engagement Studio is the automation tool of Pardot Account Engagement that enables marketing teams to create customized automated workflows to interact with prospects and customers effectively. If you want to learn more about the tool and its key features, you can read this post: Engagement Studio: Pardot’s Automation Tool. Best Practices for Engagement Studio In […]
Effectively connecting marketing platforms and content management systems is essential to maximize efficiency and boost results.