Generative AI is a type of Artificial Intelligence that is capable of learning from existing content to generate, in turn, new content. And in the case of Salesforce, working with this technology is not something new , since over time it has offered us solutions thanks to its Einstein assistant.
Dotdigital is a marketing automation platform used to manage and enhance communications and interactions with potential customers. The platform focuses on helping businesses create, send, and track marketing campaigns (email, SMS, paid media, etc.) while also automating various aspects of the overall strategy.