Social Media Content Strategy | Vía Célere

Vía Célere is a leading real estate company specialized in the development, investment, and management of residential assets. Thanks to its innovative business model and a team of highly qualified professionals, Vía Célere has established itself as one of the benchmark companies in the new real estate environment and cycle in Spain.
With a large number of homes delivered, Vía Célere has positioned itself as a key player in the sector, standing out for its commitment to quality, sustainability, and innovation in each of its projects.

Recently, the Vía Célere team contacted us with the goal of establishing a content strategy to strengthen their presence on the main social media platforms: Instagram, Facebook, LinkedIn, and X. To achieve this, our work has included or includes:

      • Optimization of profiles on the four platforms
      • The proposal and development of a monthly content plan for these social media platforms, with special emphasis on Instagram and LinkedIn, seeking a stronger visual connection with their audience.
      • Regular posting of content after approval by the client.
      • Editing and reviewing web copy focused on the company’s values and projects.
      • Editing videos and reels to create a dynamic and visual impact on their social profiles.

The main goal of this social media campaign is to establish Vía Célere as a leading company in the real estate sector, highlighting its experience, professionalism, and focus on innovation. Additionally, it aims to facilitate contact and engagement with potential buyers and clients interested in purchasing high-quality homes.

In this way, Vía Célere is positioning itself on social media not only as a company with over a decade of experience and more than 10,000 homes delivered but also as a reference in the real estate sector, committed to sustainability, innovation, and the well-being of its clients.