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National and International Meta Campaigns | UDIT

Project type :

SEM and Social Ads

At MarketiNet, we have extensive experience in the education sector, which allowed us to collaborate with UDIT, a leading university in design and technology, to manage their Paid Media campaigns on Meta (Facebook and Instagram). Our goal was to increase student enrollment both nationally and internationally, optimizing performance on these platforms to the fullest.

The Challenge

Before our collaboration, Meta’s measurement capabilities were limited due to the lack of implementation of the Conversion API (CAPI). This made it difficult to optimize campaigns effectively and limited performance in terms of quality and cost of the generated leads. Our challenge was to transform UDIT’s advertising presence on Meta by increasing campaign efficiency and reducing conversion costs.

Our Solution

Our strategy focused on an integrated and optimized approach:

      1. Diversified Campaigns:
        We designed both conversion and awareness campaigns to impact all stages of the funnel, using varied creative formats such as carousels, reels, static posts, and videos. This allowed us to capture the attention of both national and international audiences.
      2. Implementation of Facebook Conversion API (CAPI):
        We configured and optimized CAPI to improve measurement and track key events. This enabled the collection of more accurate data, even in cookie-restricted environments, improving campaign efficiency.
      3. Continuous Optimization:
        We monitored and adjusted the campaigns in real-time, focusing on reducing costs, improving lead quality, and maximizing conversion rates.

Key Results

The implementation of our strategy resulted in exceptional outcomes:

          • Increase in registrations: The campaigns on Meta generated more registrations at a lower cost compared to other channels, such as Google Ads.
          • Improved lead quality: Leads captured through Meta were of higher quality, significantly increasing conversion rates.
          • Reduction in CPL (Cost per Lead): Thanks to optimization and the use of CAPI, we managed to reduce CPL, maximizing the return on ad spend.
          • Improved measurement: With CAPI implemented, UDIT went from poor measurement to having reliable data for strategic decision-making.

Keys to Success

          • Experts in the education sector: We understand the dynamics and needs of educational institutions, allowing us to design a personalized and effective strategy.
          • Impactful creatives: Visually attractive ads in innovative formats captured the attention of key audiences.
          • Data-driven optimization: The integration of CAPI allowed decisions to be made based on precise metrics, driving campaign effectiveness.

Services Provided

          • Paid Media Strategy on Meta.
          • Implementation and configuration of Conversion API (CAPI).
          • Management and optimization of national and international campaigns.
          • Collaboration with the design team to create ads in innovative formats: carousels, reels, videos, and static posts.

Thanks to this collaboration, UDIT has solidified its presence on Meta as a strategic channel, leading student acquisition with effective and measurable campaigns.