The Escuela de Negocios de la Cámara de Comercio de Sevilla is an international academic institution with over 50 years of experience. It offers a wide range of programs, including Master’s degrees, expert courses, online courses, and corporate training.
They have a WordPress website https://en.camaradesevilla.com/ where they already manage On-Page SEO internally. However, after a competitor analysis, they have concluded that they need to strengthen their SEO positioning strategy at the national level through a link-building or off-page SEO strategy. To achieve this, they reached out to MarketiNet and mentioned that they need to reinforce these programs during the period from May to October 2024.
- Master’s in International Trade
- Master’s in Event and Congress Organization
- Master’s in Finance
- Master’s in Marketing Management
Taking all of this into account, at MarketiNet we carried out the following actions:
- We recommend trying to acquire links naturally if we have relationships with any media outlets or websites in the industry.
- A monthly paid backlink strategy for 6 months on relevant media with high monthly traffic and DA.
The paid backlink strategy includes the following actions:
- Analysis of the current backlinks on the website and the disavowal of potentially toxic backlinks.
- Proposal of blogs and websites related to the topic, considering metrics such as DA (Domain Authority), PA (Page Authority), and number of visits.
- Client’s choice of up to 2 media outlets per month to write up to 2 articles for each Master’s program to be promoted.
- Optimization of strategically written articles with links to the programs to be promoted.
- Uploading the article to the chosen media outlet.
- Review and analysis of monthly results via a customized dashboard in Looker Studio.
- Final report with the obtained data.
Thanks to the SEO actions taken, we are seeing a progressive improvement in the rankings of the main keywords targeted in the backlink strategy and a steady increase in organic traffic.