Increase in Awareness and Conversion | IONCLINICS

Ionclinics is a leading company in the healthcare and physiotherapy sector, specializing in offering innovative technologies such as EPTE® techniques (Percutaneous Therapeutic Electrolysis) and advanced training for physiotherapy professionals.

Our mission for them was to develop a Paid Media strategy aimed at increasing brand awareness among their target audience and encouraging enrollment in the specialized courses they offer, designed to train professionals in the use of innovative technologies such as EPTE®.

The Challenge

Ionclinics presented us with the challenge of increasing its visibility in a niche market, consisting of physiotherapists and other healthcare professionals interested in enhancing their practice with advanced techniques. The goal was to position their technological solutions and training programs as benchmarks in the healthcare sector.

Our Solution

We designed a multichannel strategy focused on reaching the right audience with clear and engaging messages:

1. 1. Google Ads Campaigns:
      We created highly targeted search ads to capture qualified traffic searching for training in advanced physiotherapy techniques and specific technologies like EPTE®. Additionally, we used Display campaigns to strengthen brand awareness among similar audiences.
   2. Social Ads on Meta and LinkedIn:
      We leveraged Meta to connect with healthcare professionals interested in ongoing education, using visual creatives that highlighted the benefits of the courses. On LinkedIn, we targeted more specialized profiles, such as clinic managers and senior physiotherapists, with messages focused on professional improvement and technological innovation.
   3. Strategic Remarketing:
      We implemented remarketing campaigns to re-engage users who had visited the website or interacted with the ads, reminding them of the advantages of Ionclinics’ courses and guiding them toward registration.

Key Results

• • • Significant increase in awareness within the target audience, strengthening Ionclinics’ position as a leader in the sector.
    • A continuous flow of enrollments in the training courses, meeting the established objectives.
    • Expanded reach among physiotherapy professionals interested in advanced technologies.

Keys to Our Approach

• • • Industry Knowledge: We crafted specific messages that resonate with the needs and aspirations of healthcare professionals.
    • Advanced Targeting: We directed ads to a precise audience, maximizing the relevance and impact of each campaign.
    • Constant Optimization: We adjusted campaigns in real-time to ensure Ionclinics’ objectives were met.

Services Provided

• • • Paid Media strategy tailored to the healthcare sector.
    • Campaign management on Google Ads, Meta, and LinkedIn.
    • Remarketing campaigns to boost conversions.
    • Continuous analysis and optimization of campaigns.

Thanks to this collaboration, Ionclinics has solidified its presence in the market and continues to be a reference in the training and application of advanced technologies in physiotherapy.