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Campaign Management for Paid Media | NET2PHONE

Project type :

Digital Marketing, IT Sector, SEM and Social Ads

At MarketiNet, we are proud to work with Net2Phone Spain, an international leader in the B2B telecommunications sector with a presence in Europe, Latin America, and the United States. They offer advanced IP telephony and business communication solutions tailored to the needs of companies throughout Spain.

As their Paid Media agency, we have designed and executed a comprehensive digital marketing strategy, optimizing multichannel campaigns with a focus on demand generation, brand awareness, and conversion, adapting to a competitive and highly specialized environment.

The Challenge

Net2Phone Spain presented us with the challenge of increasing their visibility and capturing qualified leads in a saturated market, where differentiation is key. Our goal was to maximize the return on investment (ROI) in their digital campaigns, ensuring an increase in both the quality and quantity of the leads generated.

Our Solution

Our strategy was based on three main pillars:

    1. Google Ads (Search and Display):
      We implemented specific campaigns to capture existing demand, optimizing keywords related to IP telephony services, business communications, and cloud solutions. We complemented these campaigns with Display Network ads to expand reach and reinforce brand awareness.
    2. Meta Ads:
      We developed awareness campaigns targeting IT managers and operations directors in medium and large companies, using impactful visual creatives and clear messaging that highlighted Net2Phone’s benefits over competitors.
    3. LinkedIn Ads:
      We leveraged this platform to connect with key decision-makers in the B2B sector, using both lead generation campaigns and sponsored content, focusing on showcasing the value of Net2Phone’s solutions through case studies and downloadable resources.

Key Results

Thanks to our approach, Net2Phone Spain saw:

      • A 35% increase in qualified leads compared to previous campaigns.
      • A 45% improvement in the CTR of ads on Google Ads and LinkedIn.
      • A 65% reduction in cost per lead (CPL) through continuous optimization and more precise targeting in a highly competitive market.

Keys to Our Success

      • Client Adaptation: We worked closely with Net2Phone to understand their needs, design personalized strategies, and optimize each campaign based on results.
      • Continuous Innovation: We constantly monitored performance to make real-time adjustments, ensuring maximum investment efficiency.
      • Transparency: We generated detailed reports and interactive dashboards, allowing the client to visualize results and campaign progress.

Services Provided

      • Comprehensive Paid Media Strategy.
      • Campaign management on Google Ads, Meta, and LinkedIn.
      • Campaign optimization for B2B lead generation.
      • Creation of advanced dashboards for result analysis.

Thanks to this collaboration, Net2Phone Spain has strengthened its position as a leader in business communication solutions, relying on MarketiNet as their strategic partner in Paid Media.