Recently, HubSpot and TikTok confirmed an innovative collaboration that could transform the way B2B leads are generated. This synergy facilitates and helps companies capture potential TikTok customers on the HubSpot CRM platform.
This collaboration is especially relevant given the current context, where numerous small and medium-sized companies face increasing costs in customer acquisition. Such is the importance of this agreement that at MarketiNet we want to detail how this integration works, and, for this, we will explore the highlights of the recent announcement and how to get started. Keep reading because the future of B2B lead generation is already here!
How the HubSpot and TikTok Integration Works
The core of this collaboration is HubSpot’s Smart CRM, which ensures a unified experience for customers across all teams, providing actionable information through workflows and intelligent analytics.
Users can link their TikTok business accounts with HubSpot, simplifying the initial setup process. Once the connection is established, advertisers can create lead generation ads on TikTok that automatically sync leads with HubSpot’s Smart CRM in real time.
This centralization of prospects facilitates effective sales funnel management for businesses. From this point, companies can interact with new potential customers using HubSpot’s Marketing Hub and evaluate which campaigns have generated the best results through AI-driven analytics.
It is important to note that, although the integration of HubSpot CRM with TikTok is currently available only in the United States and Canada, its expansion to other countries is planned in the coming months. Therefore, we will be very attentive to the next steps, to finally see when we can make use of this novelty in Spain.
Karen Ng, Senior Vice President of Product at HubSpot, emphasized the transformative power of combining TikTok’s discovery capability with HubSpot’s robust customer platform. “With this integration, we combine TikTok’s discovery capability with the power of HubSpot’s customer platform to help more businesses convert tuned audiences into high-value customers,” she highlighted.
How Effective are TikTok’s Lead Generation Ads?
A recent study by TikTok Marketing Science on global shopping advertising products in 2022, shed light on the effectiveness of TikTok’s lead generation ads.
57% of TikTok users expressed their willingness to make purchases in a company after having seen an ad, thus highlighting the platform’s ability to motivate consumer action.
In addition, 69% of users considered that these lead generation ads effectively capture their attention, a crucial metric in a saturated digital advertising space.
Perhaps most notably, half of the respondents indicated that these ads do not seem to follow the traditional format, suggesting that TikTok has managed to seamlessly integrate promotional content into the user experience.
At MarketiNet We Are Experts in Social Media Management
While we wait for this integration to arrive in Spain, we will continue working to help our clients in the fascinating world of social media. Thanks to our passion and deep knowledge, we offer customized solutions to boost your presence on platforms like never before.
Whether you’re looking to increase your follower base, improve engagement with your audience, or convert leads into loyal customers, we’re here to transform your goals into tangible results. Discover the power of social media with MarketiNet because… with us, every post counts!
