Thanks to Salesforce Marketing Cloud we segment, customize and are able to feed additional data to clients. This is because the basic and essential foundation of this tool is to create a data ecosystem that has the best possible quality with a clear goal: getting the most out of the platform and the data itself.
Now, how to achieve it? If you still don’t know, it is important to learn everything related to the design and management of your data in Marketing Cloud: design the model, manage and update it, link data sources, etc.
In this free ebook you will discover why it is important to spend time defining this data model as best as possible. Because if you put effort into it, what we can assure you is that you will save money and increase your ROI.
Below, we indicate all the topics we cover in this guide:
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Data Retention Policy en Salesforce Marketing Cloud.
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The Importance of the Data Model in the Salesforce Marketing Cloud.
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What is the contact model in the Salesforce Marketing Cloud.
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Everything you need to know about Data Extension.
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What data is important to have and move to the Marketing Cloud?
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Aspects of Salesforce CRM and Marketing Cloud synchronisation.
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Understanding contacts in the Marketing Cloud and their relationships.
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Designing our data structure.
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How do we create attribute groups?
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Ways to move our data to the Salesforce Marketing Cloud.
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A bonus, let’s create a Send Log in Salesforce Marketing Cloud.
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Data Retention Policy in Salesforce Marketing Cloud.
Through eleven chapters you will discover the most advanced tool that Marketing Cloud has with which you can create a relational data system to fully exploit the information of your contacts. Don’t hesitate and download it now!
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