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Pardot Business Units are independent databases within a single instance of Pardot Account Engagement that allow you to divide prospects, campaigns, and assets. An example of some companies that use it are organizations that provide services in different geographical locations.
The purpose of IP warming is to create a good reputation and a solid foundation for an IP of ours that has never been used for sending emails. The goal is to create a sending history so that email service providers do not detect it as unusual behavior, so that our emails do not fall […]
Recently, HubSpot and TikTok confirmed an innovative collaboration that could transform the way B2B leads are generated. This synergy facilitates and helps companies capture potential TikTok customers on the HubSpot CRM platform. This collaboration is especially relevant given the current context, where numerous small and medium-sized companies face increasing costs in customer acquisition. Such is […]
Generative AI is a type of Artificial Intelligence that is capable of learning from existing content to generate, in turn, new content. And in the case of Salesforce, working with this technology is not something new , since over time it has offered us solutions thanks to its Einstein assistant.
As we already know, MailChimp is one of the main email marketing tools used by freelancers, SMEs or large companies around the world, and one of the features that has made this success possible is, probably, the ease with which templates can be created in MailChimp to be reused in different campaigns later.
Salesforce Marketing Cloud is a leading digital marketing tool that helps you manage your marketing campaigns more efficiently and effectively. One of the most important features of Marketing Cloud is the ability to create and manage data extensions to optimize the segmentation and personalization of marketing campaigns.
Engagement Studio is the automation tool of Pardot Account Engagement that enables marketing teams to create customized automated workflows to interact with prospects and customers effectively. If you want to learn more about the tool and its key features, you can read this post: Engagement Studio: Pardot’s Automation Tool. Best Practices for Engagement Studio In […]
Today we want to talk to you about how to implement Marketing Cloud in your company and the main points to consider when you start working with Marketing Cloud. In a quick way, we are going to explain the aspects that the person who is going to manage the tool should consider: from the information […]
Effectively connecting marketing platforms and content management systems is essential to maximize efficiency and boost results.
Dotdigital is a marketing automation platform used to manage and enhance communications and interactions with potential customers. The platform focuses on helping businesses create, send, and track marketing campaigns (email, SMS, paid media, etc.) while also automating various aspects of the overall strategy.
Broadly speaking, email authentication is a procedure that allows companies to securely send messages and collaborate with recipients’ email servers to verify the authenticity of the sender and the legitimacy of the message.
Email authentication allows companies to send emails securely . Additionally, it helps recipients’ email servers identify if an email is sent from a real account and the sender exists.