Pardot Business Units are independent databases within a single instance of Pardot Account Engagement that allow you to divide prospects, campaigns, and assets. An example of some companies that use it are organizations that provide services in different geographical locations.
Engagement Studio is the automation tool of Pardot Account Engagement that enables marketing teams to create customized automated workflows to interact with prospects and customers effectively. If you want to learn more about the tool and its key features, you can read this post: Engagement Studio: Pardot’s Automation Tool. Best Practices for Engagement Studio In […]
Effectively connecting marketing platforms and content management systems is essential to maximize efficiency and boost results.
Dotdigital is a marketing automation platform used to manage and enhance communications and interactions with potential customers. The platform focuses on helping businesses create, send, and track marketing campaigns (email, SMS, paid media, etc.) while also automating various aspects of the overall strategy.
GoToWebinar is a webinar platform for online events. It enables businesses to effectively organize live presentations, webinars, and online training sessions.
Pardot Account Engagement allows you to track and evaluate prospects’ engagement with the content and campaigns you’re launching, but when a company has diverse product and service differentiation, it can be challenging to pinpoint exactly what interests the user. With scoring categories, we solve that problem.
Mailchimp has increasingly developed automation tools that require consulting and technical work. On this occasion, we supported Laboratorios Niam in the development of this strategy.
When we start organizing ACCOUNT ENGAGEMENT MCAE/PARDOT for our clients, usually a question arises: whether to use one form for all Pardot marketing resources or instead duplicate the form for each new piece of content. We are always looking for ways to streamline processes and therefore reduce the number of forms; but you have […]
Neoris leads the digital transformation of companies by offering solutions for: big data, digital architecture, artificial intelligence…
One of Carrefour’s main commitments is to maintain constant and timely communication with each of its customers. Through various email marketing campaigns, the latest news, offers and information of interest are announced, promoting customer loyalty.
Thanks to the journey builder, communications are automated using all the channels offered by Salesforce Marketing Cloud, allowing the construction of personalized communication for each client
One of the main indicators of email marketing is the percentage of email deliverability, this factor is directly affected by the reputation established by email providers, so it is essential to carry out a constant verification. In this article we show you how to improve your email sender reputation in Pardot.