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Optimization of Google Ads Campaigns and Lead Generation | Human Selection

Project type :

SEM and Social Ads

Human Selection is a human resources consultancy based in Madrid that offers recruitment and consulting services throughout Spain. Its goal is to connect companies with the best available talent, providing efficient and customized solutions for human capital management.

When Human Selection approached MarketiNet, they were facing a critical problem: their Google Ads account was affected by policy issues, which prevented their customer acquisition campaigns from functioning correctly. Our challenge was to resolve these issues and optimize their digital strategy to maximize the generation of qualified leads.

The Challenge

Human Selection’s Google Ads account had restrictions due to policy violations, which prevented their ads from being published properly. Additionally, their previous campaigns were not optimized to attract quality leads, making it difficult to convert potential clients.

Our Solution

Our team tackled the problem with a strategic, two-phase approach:

  1. Account Correction and Policy Compliance:
      • We thoroughly reviewed the Google Ads account settings to identify the violations and implement the necessary corrections.
      • We adjusted the ad copy and visual elements to align with Google’s guidelines.
      • We managed appeals and review requests to restore advertising activity.
  2. Implementation of a Lead Generation Strategy:
      • We created new Google Ads campaigns optimized for generating quality leads in the B2B sector.
      • We developed a strategy focused on relevant keywords, precise targeting, and highly persuasive ads.
      • We optimized landing pages to improve conversion rates.

Key Results

Thanks to our intervention, Human Selection achieved:

      • Solved the policy issues on Google Ads, allowing the reactivation of their campaigns.
      • Captured a significant number of qualified leads, increasing the conversion of companies interested in their recruitment services.
      • Optimized advertising performance, improving key metrics such as CTR (Click-Through Rate) and CPL (Cost Per Lead).

Keys to Success

      • Regulatory Compliance: We ensured that the Google Ads account complied with all guidelines, avoiding future restrictions.
      • Precise Targeting: We designed campaigns focused on companies with recruitment needs, ensuring the ads reached the right audience.
      • Continuous Optimization: We monitored and adjusted the campaigns in real time to maximize the acquisition of qualified leads.

Services Provided

      • Google Ads account audit and correction.
      • Lead generation strategy for human resources services.
      • SEM campaign creation and optimization on Google Ads.
      • Landing page adjustments to improve conversion rates.

Thanks to this collaboration, Human Selection has managed to establish an effective and sustainable digital strategy, ensuring a steady flow of qualified potential clients.