The Chamber of Commerce of Madrid, as a reference institution for the business community in the region, required an integrated and strategic approach to connect more effectively with its broad network of companies and professionals. Its primary objective was to convey a coherent and engaging message that reinforced its position as an indispensable ally for business development, through its four key pillars: Internationalization, Training, Club Cámara, and Business Services.
To achieve this, a content strategy was requested to highlight the opportunities, benefits, and resources the Chamber offers in each of these pillars.
To fulfill this goal, a content proposal was developed based on the principles of relevance, utility, and conversion, focusing on the following key elements:
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- Keyword Research: Identifying key terms related to the four core pillars to maximize visibility and search engine ranking of the content.
- Content Creation: Monthly writing of articles focused on specific topics such as trends in internationalization, innovation in business training, exclusive benefits of Club Cámara, and solutions in business services.
- SEO Optimization of blog articles: To always improve their ranking and searchability.
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Each month, this content strategy allows the Chamber of Commerce of Madrid to highlight its value proposition, position itself as a strategic partner for business growth, and increase active participation in the initiatives it promotes.