ManpowerGroup, a leading multinational company in talent strategy, trusted us to create their new website “Future of work” which was developed with Hubspot, an Inbound Marketing and Marketing Automation tool.
From the start, it was clear to Manpower that Hubspot was the ideal platform for their new project as it offered them:
- The possibility of automating processes
- User segmentation through lists
- Personalization of communications according to user profile
- System updates and real-time activity reports
- Increased process efficiency through the detection of truly qualified leads
- Better visualization of ROI with up-to-date reporting of all actions performed
As for us, we have been present in the process since:
- The web usability study
- Wireframes production, prototyping, and later designs
- Responsive front-end development
- Programming in the Hubspot platform’s own language (HUBL).
One of the most interesting parts of this project is the schedule section, which is easily managed by Manpower from Hubspot thanks to nurturing the different events that form it through a HubDB table.