Web Analytics Agency
We are specialists in tagging, measuring, and interpreting the data provided by the digital environment. Web analytics is more than just a snapshot of what is happening in the present moment. It tells the story of the changes we have made on the website.
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CONTINUOUS IMPROVEMENT SERVICE
At MarketiNet, we place great value on web analytics. We objectively measure results and make data-driven decisions.
Before we can analyze a website, it is necessary to carry out a series of actions that will help us successfully measure the marketing actions we undertake in the future.
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MODEL
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Google Analytics 4 (GA4) configuration
Google Analytics 4 is the new platform from Google for analyzing data from a website or an application. It replaces the previous version, Google Analytics Universal (GAU).
- Events
- Conversions
- Content Groups
- Audiences
- Consent Mode
- Custom Reports
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IMPROVING CONVERSION RATE (CRO)
A comprehensive solution to increase the number of conversions
To improve the conversion rate of a business, we analyze the steps users take before converting and identify areas with potential for improvement.
After this analysis, we brainstorm and propose changes to enhance those steps. For this, we have a Usability/UX team in place.
Web analytics solves the doubts that arise in digital organizations
- What traffic channel generates the most conversions?
- What path does the user take until they convert?
- How many days does it take for a user to make a purchase decision from their first session?
- How do users interact based on the product category?
- What is the behavior of users who complete a conversion?
Interactive Dashboards
We create interactive dashboards with Looker Studio. In this platform, we can combine different data sources: GA4, Google Ads, Search Console, Facebook Ads, LinkedIn Ads, and more.
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